Faith in free people is rooted in our best understanding of basic human nature: Men and women act to improve their well-being. They do so by creating wealth and offering it to others in trade. They respond to incentives and disincentives. The great majority derive satisfaction not only from the utility provided by goods and services but from the joy that comes from the act of wealth creation. Unleash their creative energies and they put them to work! — A tribute to “I, Pencil” on its 60th anniversary.